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Archive for the ‘awareness’ Category
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Drewbot
- Hyundai is marketer of the year. They also have no agency. All their work is done in-house. November 10, 2009Hyundai is marketer of the year. They also have no agency. All their work is done in-house.
- McSweeney’s previews their version of the newspaper, the... November 9, 2009McSweeney’s previews their version of the newspaper, the San Francisco Panorama. A one shot deal, the issue will go on sale shortly in SF. It’s designed to show the potential of the medium, despite it taking over 5 months of collaboration to hit the street. It kinda looks like Arthur Magazine.
- This is how you own the digital music category: iTunes has the... November 9, 2009This is how you own the digital music category: iTunes has the lowest average price per transaction, but almost 3 times the purchase frequency per month. How might this insight apply to gaming, video, and journalism? Click through for more info. (Via Mint)
- The capabilities of mobile advertising and messaging, with... November 9, 2009The capabilities of mobile advertising and messaging, with regards to Google’s AdMob purchase today. (Via VentureBeat)
- I’m glad Google has its priorities... November 9, 2009I’m glad Google has its priorities straight. Children’s TV… End of the Cold War… Whatever.
- Foreign Hackers Pulled Off ‘Electronic Pearl Harbor’ in 2007 November 9, 2009Foreign Hackers Pulled Off ‘Electronic Pearl Harbor’ in 2007: “In 2007 we probably had our electronic Pearl Harbor. It was an espionage Pearl Harbor,” Lewis said. “Some unknown foreign power, and honestly, we don’t know who it is, broke into the Department of Defense, to the Department of State, the Department of Commerce, probably the Department of Energy, […]
- "What’s the point of having someone come occasionally who likes a headline they see in Google,..." November 9, 2009“What’s the point of having someone come occasionally who likes a headline they see in Google, come to us? Sure we can go out and say we have so many millions of visitors and so on. The fact is, there’s not enough advertising in the world to go around and make all the Web sites profitable. We’d rather have fewer people come to our Web site but paying.” - Rup […]
- Google to Acquire AdMob for $750MM November 9, 2009Google to Acquire AdMob for $750MM: Anecdotally I heard that AdMob turned down a $1 billion+ offer in early 2008. Guess $750M looks a lot more appealing in 2009.
- The Sterling Cooper Effect November 9, 2009The Sterling Cooper Effect: Clients expect marketers to look as sharp as Don Draper and are off-put when greeted by jean-clad creatives. I bet this is why Deutsch is on such a roll.
- Can Modern Dance Be Preserved? (Should it?) November 9, 2009Can Modern Dance Be Preserved? (Should it?): In this Sunday’s NYT Magazine, Arthur Lubow wonders if modern dance can be preserved, working through Merce Cunningham’s last days: While in one sense he was averting his eyes from his mortality, Cunningham was also facing up to the fact that dance is the most fragile of the arts. Happening in the moment, it evapo […]
